What was #FFEU16?

Hey! Dip Your Toes In (HDYTI), winners of the Best Food & Drink Blog (individual category) and Highly Commended Travel blog (individual category) at the 2016 UK Blog Awards, launched a digital media campaign (between 13 June and 31 July 2016) to explore and celebrate London’s rich food and cultural diversity.

We titled this campaign: FOOD, FOOTBALL and the EU – a foodie adventure through London’s European cuisines, culture and communities. The idea was in part inspired by the recently concluded UEFA EURO 2016 football tournament.

Over a six week period, we enlisted the help of other London based food bloggers and ambitiously set out to visit 24 restaurants and food establishments in and around London which represent the 24 nations that took part in the competition (see the full list of countries below). We wanted to understand how food diversity creates a shared sense of participation in the London project and fosters integration between London’s communities.

Somewhere along the way, BREXIT happened! This made for some very interesting conversations and perspectives.

We used the hashtag #FFEU16 to promote this campaign on social media. During the very enjoyable research phase, we met with chefs, restaurant owners, restaurant managers, bar tenders, waiters, food importers and food enthusiasts collecting insights, images, interviews, life lessons and stories that showcase London as a major epicentre and melting pot of global cultures. We have a goldmine of content which we look forward to sharing with you.


What happens next?

We are now in the very busy phase of curating, writing, editing and developing the content which we will be shared on a variety of platforms and formats. Please do stay connected with us on social media or sign up to our newsletter to be the first to know when #FFEU16 content is published.


Thank you!

We would like to sincerely thank all the participating establishments for giving us a chance to experience their various offerings and making time to speak to us. We could not have done this without the numerous PR, Marketing and Sales teams who facilitated our visits. We also want to thank our followers for engaging with our content throughout the campaign.


Participating restaurants and establishments

The following establishments participated in this project an are listed in no particular order:

Country Participating establishment
1 Albania Peckham Bazaar –> 119 Consort Road , London , SE15 3RU
2 Austria Kipferl Kneipe and Kitchen –> 20 Camden Passage, London, N1 8ED
3 Belgium Jeff de Bruges –> 30 Thurloe Street, London SW7 2LT
4 Croatia Taste Croatia Shop –> Borough Market, Southwark
5 Czech Republic and Slovakia Czech Club Restaurant Ltd. –> 74 West End Lane, West Hampstead, London NW6 2LX
6 England, Wales, Northern Ireland Roast Restaurant –> The Floral Hall, Stoney Street, London SE1 1TL
7 France Le Restaurant de PAUL Tower 42 –> 25 Old Broad Street, Ground Floor Tower 42, EC2N 1HQ
8 Germany Herman Ze German Soho –> 33 Old Compton Street , London , W1D 5JU
9 Hungary Louis Hungarian Patisserie, Hampstead –> 32 Heath Street, London NW3 6TE,
10 Iceland Tommi’s Burger Joint –> 37 Berwick Street, London W1F 8RS
11 Italy Made of Dough –> 49 Brixton Station Rd, London SW9 8PQ
12 Poland Baltic Bar / Restaurant –> 74 Blackfriars Road, London SE1 8HA
13 Portugal Canela Cafe –> 33 Earlham St, London, WC2H 9LS
14 Russia Zima Restaurant and Bar –> 45 Frith Street , London , W1D 4SD
15 Spain Enrique Tomas, Delicatessen –> Address: 132 Wardour St, London W1F 8ZW
16 Sweden Fika Bar & Kitchen –> 161 Brick Lane, London , E1 6SB (location closed)
17 Switzerland St Moritz –> 161 Wardour Street , London , W1F 8WJ
18 Turkey Oklava 22 –> 74 Luke Street, London, EC2A 4PY
19 Romania Did not visit
20 Republic of Ireland Did not visit
21 Wales Combined with England above
22 Northern Ireland Combined with England above
23 Ukraine Did not visit
24 Slovakia Combined with Czech Republic above
Co-Founders & Curators at HDYTI

Eulanda & Omo Osagiede are London-based freelance writers and award-winning social influencers who run the popular travel, food, and lifestyle blog HDYTI (Hey! Dip your toes in).